Australian Dream
- Television
- Packaging
- Website Design
When the topical analgesic brand received national distribution, it failed to deliver the expected sales figures. Limited advertising budgets and lackluster sales performance threatened to push the brand off shelves.
Jekyll & Hyde (then Western Creative) was brought on to help quickly boost sales and shape the brand’s message.
Competing With The Best
Australian Dream has no patented formula, trade secret or intellectual property, yet it was the most expensive product at retail in the country – in a category where hundreds of millions of dollars are spent each year.
Re-Branding And Packaging
Television
Television advertising was used to shape and drive the brand’s message, as told by legendary television personality Chuck Woolery. Radio and digital campaigns supplemented the message. With these proven Jekyll & Hyde tactics, Australian Dream broke through the clutter and exceeded all sales expectations.
Web & Digital
Jekyll & Hyde also reworked the brand’s digital presence, designing a scalable web property that allowed for overall brand growth and the addition of new SKUs. Digital campaigns were deployed to support the site, which directed users to purchase products at specific retailers.
The Results
Thanks to marketing strategies employed by Jekyll & Hyde and proven sales of the brand, Australian Dream made it into every major FDM retailer in the U.S. and became the number one topical analgesic (most productive and profitable in the category) in drug chains.