Nauzene faced strong competition from long-established and dominant category leaders, and they needed help.

Bob Evans Farms brand of grocery side dishes had been experiencing steady growth, but the brand was struggling to expand outside of their core Midwest and Southern markets. These challenges were due primarily to a lack of brand awareness in other regions of the country, combined with a limited ACV distribution.

FungiCure, one of Alva-Amco’s many brands, was in a stagnant category and needed a big boost on a tight budget. They got what they needed and then some.

What happens when a regional pain relief brand gets national distribution and must compete with some of the biggest advertisers in the country?

They call the challenger CPG advertising experts, getting a brand makeover and a celebrity spokesperson. The rest is history.

TriCalm’s anti-itch product was struggling at retail, even with a big ad spend. Jekyll & Hyde developed a re-launch strategy for the single SKU brand, which included rapid deployment of “emergency” advertising.

Once the SKU was saved at retail, the real work began.

Willow had a great product but virtually no sales. Jekyll & Hyde rebuilt the brand from the ground up, focusing on increasing credibility and improving the customer experience.

The agency broke all the rules for a direct response campaign – and it paid off in a big way.

SmartMouth, one of the most expensive mouthwashes on the shelf, had carved out a nice niche for itself, but it was time to claim more market share from the big brands.

The agency went to work doing what it does best: increasing sales.