Willow Curve
- Television
- Packaging
- Web
The Willow Curve is a one-of-a-kind, wearable pain relief device that uses low-level lasers to reduce pain and inflammation. Prior to engaging Jekyll & Hyde as agency of record, the company was essentially a start-up, and they were only selling a handful of units per year.
Advertising
This is a client that needed everything: packaging, website, digital campaign, radio and TV – and the agency delivered in a big way.
We started by looking for ways to build credibility around the brand. We renamed the device; updated the packaging, logo and product design; and created a more polished user experience from start to finish.
The agency then built a great web experience, which included an online store for the device.
Finally, we found a celebrity spokesperson that fit perfectly with the product and the audience. The commercials succinctly told the story of the Willow Curve and how it’s helping people successfully relieve pain.
Sales Success
From $0 to $50 Million
In Year One